What localization involves
- Wording, expressions and tone adapted to the target market
- Cultural context: references, humour, imagery cues and sensitivities
- Regional choices: Modern Standard Arabic for broad reach, or a register adapted to your audience
- Formats, units, dates, currencies and right-to-left layout considerations
- Consistency across pages, screens and campaigns
What I localize
Websites and landing pages
Content that reads native, not translated.
Apps and UI strings
Interface text, help content and product descriptions.
Campaigns and brand messaging
Ads, social, taglines and transcreation with back-translations and notes.
Localization for your target audience
Adapt your content to your target audience, market and cultural context, not simply translate the words. As a media localization specialist working daily on content for Arabic-speaking audiences, I localize for your specific audience, not for a generic “Arabic market”.
Websites, apps and campaigns
Working with your team
Glossaries, style guides and RTL review
I work from your source files, CMS or localization platform, follow your glossary and style guide (or help you build one), and flag anything that may not work for an Arabic audience before it becomes a problem.
Get a quote
Send your files or a brief and I'll come back with a quote and timeline.